Skip to main content

Google AdsBot

recommended: challenge
Operated by Google seo crawler

Google AdsBot is special-case crawler that monitors websites where Google Ads are served.

What it does

Google AdsBot usually returns to a small set of pages rather than crawling an entire site. Visits may follow an hourly, daily, or weekly schedule, while websites its clients do not monitor may never encounter it.

How to identify it

User-agent contains any of:

  • AdsBot-Google
  • Google AdsBot

robots.txt

Well-behaved crawlers honor robots.txt. To control Google AdsBot:

Allow full access

User-agent: AdsBot-Google
Allow: /

Block entirely

User-agent: AdsBot-Google
Disallow: /

Grey-area scrapers ignore robots.txt. Botscope enforces your policy at the edge or origin regardless — see how →

See Google AdsBot on your own site

Botscope shows every bot and AI agent hitting your site — and lets you allow, challenge, or block each one. Observe first, enforce when you're ready.

Start free — connect in minutes