How to block Owler
Operated by Owler. is a business intelligence bot that gathers competitive intelligence and company information data. It crawls websites to collect publicly available information abou… Intelligence Gatherer Analyzes web content for brand safety, competitive insights, and ad targeting
How it identifies itself
robot;Owler;[email protected]
robots.txt
What the agent asks to be told. It obeys this or it does not — nothing enforces it.
User-agent: Owler Disallow: /
nginx
In the server block, then reload.
# In the server block. 403 rather than 444: a closed connection tells the # operator nothing, and an agent that gets a status code can log it. if ($http_user_agent ~* "(Owler|robot;Owler;[email protected])") { return 403; }
Apache
In .htaccess or the vhost.
BrowserMatchNoCase "Owler" bad_bot BrowserMatchNoCase "robot;Owler;[email protected]" bad_bot <RequireAll> Require all granted Require not env bad_bot </RequireAll>
Cloudflare
Security → WAF → Custom rules.
# Security → WAF → Custom rules, action: Block (http.user_agent contains "Owler") or (http.user_agent contains "robot;Owler;[email protected]")
WordPress
A child theme's functions.php, or a small plugin.
// functions.php of a child theme, or a small plugin. Runs before WordPress
// builds the page, so a blocked agent costs one PHP process and no queries.
add_action('init', function () {
$agent = $_SERVER['HTTP_USER_AGENT'] ?? '';
foreach (['Owler', 'robot;Owler;[email protected]'] as $needle) {
if (stripos($agent, $needle) !== false) {
status_header(403);
exit('Blocked: Owler');
}
}
});
robots.txt is a request. The rules below it are the wall.
Owler publishes a token, so the directive above will work for as long as it keeps honouring it — and nothing except its own good manners makes it. The server rules match on a header the requester sets, which stops the agent that says who it is and not the one that copies somebody else's name. Botscope verifies identity against DNS and published address ranges, records which check decided each request, and shows you the ones that lied.