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How to block Missinglettr Bot

Operated by Missinglettr. Missinglettr will crawl specific blog posts on customers' sites to help turn them into social media campaigns.

How it identifies itself

Mozilla/5.0 (compatible; MissinglettrBot/2.0; +http://missinglettr.com/bot/)

robots.txt

What the agent asks to be told. It obeys this or it does not — nothing enforces it.

robots.txt
User-agent: MissinglettrBot
Disallow: /

nginx

In the server block, then reload.

nginx
# In the server block. 403 rather than 444: a closed connection tells the
# operator nothing, and an agent that gets a status code can log it.
if ($http_user_agent ~* "(MissinglettrBot|Missinglettr|Missinglettr Bot)") {
    return 403;
}

Apache

In .htaccess or the vhost.

Apache
BrowserMatchNoCase "MissinglettrBot" bad_bot
BrowserMatchNoCase "Missinglettr" bad_bot
BrowserMatchNoCase "Missinglettr Bot" bad_bot

<RequireAll>
    Require all granted
    Require not env bad_bot
</RequireAll>

Cloudflare

Security → WAF → Custom rules.

Cloudflare
# Security → WAF → Custom rules, action: Block
(http.user_agent contains "MissinglettrBot") or (http.user_agent contains "Missinglettr") or (http.user_agent contains "Missinglettr Bot")

WordPress

A child theme's functions.php, or a small plugin.

WordPress
// functions.php of a child theme, or a small plugin. Runs before WordPress
// builds the page, so a blocked agent costs one PHP process and no queries.
add_action('init', function () {
    $agent = $_SERVER['HTTP_USER_AGENT'] ?? '';

    foreach (['MissinglettrBot', 'Missinglettr', 'Missinglettr Bot'] as $needle) {
        if (stripos($agent, $needle) !== false) {
            status_header(403);
            exit('Blocked: Missinglettr Bot');
        }
    }
});

robots.txt is a request. The rules below it are the wall.

Missinglettr Bot publishes a token, so the directive above will work for as long as it keeps honouring it — and nothing except its own good manners makes it. The server rules match on a header the requester sets, which stops the agent that says who it is and not the one that copies somebody else's name. Botscope verifies identity against DNS and published address ranges, records which check decided each request, and shows you the ones that lied.

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Everything we know about Missinglettr Bot